The Event

  • The Cake Masters Magazine Awards 2019 will be held at the Hilton Birmingham Metropole on Saturday 2nd November 2019

  • The event is not suitable for children and babies - children over the age of 16 will need to purchase a ticket, no discounts are available

  • Dress code is strictly black tie

  • We are happy to provide invitation letters to attendees outside the UK requiring a VISA

  • Tables sit 10 people and you are able to purchase single or smaller group tickets - to reserve a table, please email the awards team at

  • Tickets to the awards include a welcome drink on arrival, three course dinner, the awards ceremony and after-party with music

  • Tickets with details of your table number will be sent out a few weeks before the event

  • Tickets must be presented upon arrival and ID may be requested

Judging PANEL

  • Our panel of judges have been selected to provide a cross section of experience, opinion and perspective from the cake decorating industry

  • The judges will pick the winners for the following categories: Painted Cake, Sculpted Cake, Modelling Excellence, Sugar Flowers, Royal Icing, Cookie, Wedding Cake, Best Showpiece and Collaboration.


  • Nominations can be made via the online nominations form

  • There is no cost to nominate

  • One nomination per person, any duplicate forms will be disregarded

  • If you have any issues completing the form, please email so a manual form can be sent to you

  • You can nominate yourself for any category excluding Cake Hero

  • Becoming a finalist for skill based categories is NOT based on the number of nominations - for further details, please see below:

Judging process

Best Retailer, People’s CHOICE, best cake show & BEST Magazine cover awards

  • These four awards are based on the number of nominations received

PAINTED CAKE, Sculpted CAKE, modelling excellence, Sugar Flowers, Royal Icing, Cookie, Wedding Cake, Best Show Piece & collaboration awardS

  • Nominations are made by filling in the public nominations form

  • All nominations are considered in the lengthy shortlisting process undertaken by Cake Masters Magazine - shortlisting for skills based categories is NOT based on the number of nominations received

  • The shortlisting process involves going through each and every nomination and carefully considering the work of nominated cake artists.

  • Shortlisted finalists are then contacted and will need to provide a portfolio of work which will be judged by our panel of esteemed judges

BEST Learning Experience AWARD

  • After the shortlisting process, finalists will be required to provide more information about the services provided e.g. online platforms will need to provide logins so that learning can be assessed. For teaching facilities and specific classes by teachers, attendance to a class will be booked and assessed. For all other learning experiences, similar assessments will take place and the winner will be based on the best overall learning experience.

BEST Product Award

  • All nominations for the best product will need to be done via the online form

  • This year there will be a split between Edible Products and Non-Edible Products

  • After the shortlisting process, product finalists will be contacted to send in samples of products to be assessed

  • Assessment of products is undertaken by a panel of 10 UK based cake artists of professional skill and each product will be tested against various criteria - a few examples of this are: quality of product, ease of use, advantages and disadvantages of the product, etc. This year, where possible, products will be sent to testers without packaging.

  • A report will be submitted by each tester and the products with the best overall feedback scores will win.


  • This award is given to a cake artist who is up and coming and a future star! All finalists will be required to send in a personal statement, a portfolio of work and maybe required to participate in an interview with Editor of Cake Masters Magazine, Rosie Mazumder.


  • You are not able to nominate yourself for this award - the winner is based on the feedback from readers and what their heroes mean to them

Cake artist of the Year AWARD

  • Suggestions for this award can be made via the form - the winner is picked by Editor of Cake Masters Magazine, Rosie Mazumder

Lifetime achievement AWARD

  • This award is not an annual award - the Lifetime Achievement Award is given to an icon that has helped shaped the industry with excellence in their field of artistry


  • Nominations OPEN 19th July 2019

  • Nominations CLOSE 19th August 2019

 The deadline may be extended at the discretion of Cake Masters Magazine


  • Will be contacted and informed of the next steps

  • Will be required to submit a portfolio of work that best represents the category they are a finalist in

  • Will need to prepare a few words to say on stage - winners will also be interviewed for the magazine

  • If unable to attend the awards ceremony, will be required to submit an acceptance video and your award will be posted out

For any further questions, please email the team at