The Event:

  • The Cake Masters Magazine Awards 2017 will be held at the Hilton Birmingham Metropole on Saturday 4th November 2017
  • The event is not suitable for children and babies. Children over the age of 16 will need to purchase a ticket, no discounts are available.
  • Dress code is strictly black tie
  • Tickets to the awards includes a drinks reception, 3 course dinner, awards ceremony and after party.
  • Tables sit 10 people, this year you are able to purchase single or smaller group tickets.
  • Tickets are limited and we are currently operating a waiting list, please email to put your name down.
  • Tickets will be sent out a few weeks before the event

Nominations & fees

  • Nominations can be made via the online nominations form.
  • One nomination per person, any duplicate forms will be disregarded.
  • If you have any issues with completing the form, please email so a manual form can be sent to you.
  • You can nominate your own work or the work of others.
  • You may nominate in as many categories as you wish, offering an explanation or link to the work you believe is worthy of the accolade where you can.
  • Becoming a finalist is NOT based on the number of nominations.
  • A fee is only applicable for the best product category.

Best Product Award

Public nominations process

  • Nominations can be made via the online nominations form.
  • Nominations made for best product award will be shortlisted after the nominations process has closed.
  • If your product is shortlisted, we will contact you and ask for 5 products to be sent in for testing by a panel of cake decorators.

Company nominations process

  • This year companies can have their products considered by our panel, with a fee of £175+VAT per product.
  • applications must be made by 12th August 2017.
  • To apply to for your product to be considered, please email
  • A total of 8 products will be selected as finalists in this category.
  • Products that are sent in by fee paying companies are by no means guaranteed a finalist spot. All products will be tested by a panel and the results will determine the finalists.

Dates and schedule

  • Nominations open 7th July 2017
  • Nominations close 12th August 2017


  • We will contact you to inform you of the next steps.
  • You will be required to submit a portfolio of your work that best represents that category.
  • All finalists will need to prepare their winning speech and be interviewed for the magazine spread. 
  • If you are internationally based and unable to attend the awards ceremony, you will be required to submit an acceptance video


  • Our panel of judges have been selected to provide a cross section of experience, opinion and perspective from the cake decorating industry.
  • No feedback will be given from the judges.
  • All winners are announced at the awards ceremony on 4th November 2017